Gender Pay Gap Bot Identifies Brands That Tweet About International Women’s Day And Pay Women Less Than Men

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A lowly Twitter bot that exposed corporate hypocrisy caused fear in the hearts of CEOs. It left a trail through International Women’s Day, leaving a trail of destruction. The Gender Pay Gap Bot shows how much UK-based companies are paying female employees less than their male counterparts.

This week’s Unleashed Twitter results showed that organisations who proudly celebrated female empowerment with photos of smiling workers and inspiriting statements were confronted by the brutal truth about their gender pay gap.

The automated system exposed their dirty laundry and subverted their message to the world.