Apple to Reveal IPhone 14 at Its Sept. 7 Event

The iPhone 14 launch is Apple’s biggest deal.

Apple generated $40.67 Billion in revenue last quarter from iPhone sales. This is nearly half of its total revenue, up from $39.57 Billion a year earlier. Analysts were surprised by this, as it defied global supply-chain issues and rising inflation.

The iPhone 14 will have a better camera, but other technological improvements are minimal. It will also include a version with a 6.67-inch screen and eliminate the 5.4-inch “mini” version.

Analysts are positive about Apple’s outlook. Credit Suisse’s Shannon Cross named Apple one of her “top picks,” elevating her rating to outperform from neutral. Wedbush’s Dan Ives stated that Apple products will continue to be in high demand next year.

Apple shares, +0.88% closed higher Wednesday at $174.55 and are down approximately 2% year-to-date after a 24% rally in the past three months. The S&P 500 is down 10% by 2022 after a 9% gain in the past three months.