Johnny Depp Dior Cologne Wins Prime Time Promo Following Heard Trial

Sephora started pushing the fragrance again with an Instagram ad, which began appearing in late May.

We reached out to Dior to inquire if they were deliberately putting Depp’s face in play with the men’s fragrance, but they have not responded to us.

A recent report indicated that Sauvage sales at Sephora and Ulta had increased, making it one of the most popular online fragrances.

We’ve shown you that Depp has achieved rock-star status, both during and after the trial. He’s been on stage with Jeff Beck, jamming out and receiving warm welcomes almost everywhere he goes.

Although the Dior deal isn’t new, it will be interesting to watch if other brands take notice and get involved in the Deppmania. The bigger question is: will major movie studios follow suit?