Google’s Play Store Rules Target Annoying Ads and Copycat Crypto Apps
Google is trying to reduce annoying and unskippable ads within Android apps as well as bad behavior in Play Store ( via TechCrunch). On Wednesday, Google announced broad-ranging policy changes that will update rules across multiple categories to be more precise and clamp down on loopholes developers might have used to circumvent existing rules.
Ads are one of the biggest changes to your phone’s everyday use. Google’s updated guidelines will be in effect starting September 30th. They say that they want to ensure that users have “high quality experiences” when using Google Play apps. The policy states that apps cannot display full-screen ads that you can’t close after 15 seconds. Some exceptions apply: if an ad is shown to earn reward points or pops up during a break, these rules will not apply.
Google’s current policy states that ads must be “easily dismissible without penalty”; you must be able to close full-screen ads. However, the new 15-second benchmark has just been released. Although it’s still a long wait, it means that ads won’t be as long as a 2-minute-long ad that displays the tiny, difficult to see “x” after 70 seconds. This is right when you’re trying to play a game, or something else.
New rules stipulate that ads should not be unexpected, popping up immediately after you load an article or level. The current rules state that unexpected disruptive ads are not allowed. However, the new rules provide concrete examples of possible violations.
It is worth noting that the ad policy for apps created for children is more strict. Google is not changing the types of ads that can be shown to children, but it will make some changes to how developers deliver those ads starting in November.