Is James Cameron’s Vision for the ‘Avatar’ Franchise a Dream?
It’s not like you’d want to sink your head into an underwater sand dunes, but it’s obvious that ” Avatar: The Way of Water” did poorly at the box office. This should not change the viewer’s impression of the movie. The film received a lot of praise from critics (though not this one). I found “The Way of Water to have the same mix of wowza visuals with a just-okay story that made “Avatar: The Way of Water” a movie I enjoyed, but never felt compelled to see again. The film received an A Cinemascore score from the audience. This may continue and grow over the next few weeks.
“The Way of Water” is, like “Avatar”, a movie that sets a new standard and has eye-popping images. One might wonder: What does it matter if it grosses $150 to $175m at the domestic boxoffice ( as expected) or $134 million? James Cameron has reimagined the future of movies.
But is he? We shouldn’t be fooled: Bean counting has been an integral part of the “Avatar” brand. Cameron was determined to make it a reality. He wanted this franchise to transcend all others. It would be a brand that lived in its own elevated realm and had the same mythological hold that George Lucas had on the audiences after the “Star Wars” movies.
