Ben Affleck, Matt Damon’s Nike Film ‘Air’ To Be $7 Million Super Bowl Ad By Amazon, and Unprecedented theatrical Release
Amazon will shake up the theatre world.
The studio will give “Air”, it’s Ben Affleck– Matt Damon movie, a theatrical release that is unprecedented for a streaming service. According to sources, Amazon will release the movie, which is about Sonny Vaccaro, a real-life shoe salesman, and his role in leading Nike’s pursuit of Michael Jordan on more than 3,000 screens nationally. Amazon will also offer a theatrical window that is comparable to, or even longer than major studios. April 5th will see the film’s global debut in cinemas. The film, directed by Ben Affleck, will be available on Prime Video after its theatrical premiere.
One source familiar with the plan says that it’s a big swing. It’s going to place a lot of pressure upon Netflix and Apple to follow their lead on big movies and how they release them.
