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Apple Signs Ultra Model of High-End iPhones

Tim Cook, Apple’s CEO, told investors that customers are willing to spend more for the best iPhones. This suggests that there may be even more expensive models in the future. Also, will not replace its former industrial design chief. Samsung also unveils its latest low-end phones.

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Last week, Power on: Apple put its reputation at risk by launching a mixed-reality headset.

The Starters

Tim Cook, Apple Inc.’s Chief Executive Officer, spoke on aanearnings call, which was mainly focused on holiday results. He made a remark off the cuff that could have significant implications for the company’s future.

Cook was asking a question about the sustainability of the iPhone’s increasing average sales price. The iPhone X, which had 256 gigabytes storage, cost $1,150 in 2017. Now, it costs $1,600 for the iPhone 14 Pro Max, which has 1 terabyte.

His answer: It’s not a problem. In fact, it is possible to persuade consumers to spend more.

Cook stated that people are willing “to really stretch to get what they can afford” in order to have the iPhone “integral” into their lives. He said that the iPhone is now used by consumers to manage their bank data, make payments and control smart-home appliances.

Cook didn’t mention if he anticipated further price increases but he did make a strong argument why a higher-end iPhone could be a good idea, especially if it offers new features.

Apple internally has discussed the possibility of adding a more expensive iPhone to its top-of-the-line smartphone range. Apple has been doing more than standard iPhones to differentiate its Pro models, giving customers a reason for paying more.

Apple will differentiate the iPhone 15’s tiers by offering a variety of materials, processors, and cameras when it arrives later in the year. This includes a Pro Max model with a periscope lens that will provide improved optical zoom.

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